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The Cost of Not Knowing Your Target Audience

By A BMI Team Member

Public speaking, performing arts, pitching, and marketing—what do all these have in common? These seemingly diverse niches are all unified in their need to “know their audience.” However, what does that type of knowledge entail? You may have heard this concept iterated as a company’s ...

03.12.20 3:57 AM - Comment(s)

High Risk, High Reward Marketing (Part 2)

By A BMI Team Member

This is the second part of an analysis of the best- and worst-case outcomes by utilizing anthropomorphic marketing techniques
08.09.19 5:03 AM - Comment(s)

High Risk, High Reward Marketing

By A BMI Team Member

An analysis of the best- and worst-case outcomes by utilizing anthropomorphic marketing techniques.
08.03.19 3:02 AM - Comment(s)