Whether traditional or digital, marketing serves the purpose of creating interest and demand for ideas, products, and services. In one way or another, and organizations are always marketing to prospective customers, patients, clients, consumers, students, voters, allies, or donors.
The Key is ensuring effectiveness. Otherwise, marketing can be extremely wasteful and resource-consuming. Since there is no exact science to marketing, it can be a daunting endeavor.
Print, radio, television, direct mail, out-of-doors, grassroots, POP, and events pay varying dividends to different kinds of business. Some are becoming evermore antiquated; all are expensive, especially if applied incorrectly.
Discussion of SEO, SEM, remarketing/retargeting, brand-building, geo-fencing, reputation management, display networks, banner ads, email campaigns, blogs, and video content production can make the head spin.
Sufficient knowledge, a good strategy and the right guide are important. Tweaking and continuous monitoring of ROI are imperative. From defining your brand and creating your website to marketing performance analytics and almost everything in between, BMI works to execute strategies designed to achieve your unique objectives.
Guesswork is risky. Yet, trial and error are inevitable constituents in a marketing plan; it's not an exact science. The market can be fickle and what works can change over time. Therefore, measuring marketing ROI is critical. Organizations must know how effective their marketing expenses are and they must fine tune the distribution of the marketing budget using reliable data. Let's work together to ensure your guesses are better than your competition's.
Here's a glimpse into the great marketing mind of Seth Godin.