Perpetual refinement is a core element of any business, to improve value to customers, grow market share, and ensure continued success.  Refinement and change, however, are not synonymous.  As a manager or owner, your job is to evaluate where your resources are deployed, and if they are being utilized to produce the best results.  Leveraging those resources for the maximum return is not always intuitive.  Join Michael J. Bickert, President of BMI, as he explores this concept to generate a deeper understanding that you can capitalize on.