Top Salesforce CRM Alternatives

By - Fufang
12.28.23 12:49 PM

In the realm of customer relationship management (CRM), Salesforce has long been a dominant force. However, as businesses evolve and diversify, the need for specialized CRM solutions has become more apparent. This blog post aims to explore some of the top Salesforce CRM alternatives that cater to different business needs and provide unique features to enhance customer interactions.

Top Salesforce CRM Alternatives

Why Look for Alternatives to Salesforce? 

While Salesforce remains a robust CRM solution, several factors might lead businesses to seek alternatives. Cost, complexity, and specific business requirements are among the key considerations. Salesforce can be expensive, especially for smaller businesses, and its extensive features may be overwhelming for those with more streamlined needs. 

Additionally, Salesforce's user interface, while powerful, can be complex for some users, leading to a steep learning curve. For businesses looking for simpler, user-friendly solutions, exploring alternatives is a wise decision. Let's delve into some of the top Salesforce CRM alternatives to help you make an informed choice.

What Should You Look for in a Salesforce Alternative?

Choosing the right Salesforce alternative requires careful consideration of your business needs and goals. Here are some key factors to keep in mind: 

Cost: Evaluate the pricing structure of each alternative to ensure it aligns with your budget. Consider hidden costs, such as customization, training, and additional integrations. 

Ease of Use: A user-friendly interface is crucial for quick adoption and efficient use. Consider the learning curve and whether the CRM aligns with the technical expertise of your team. 

Customization: Look for CRM solutions that allow customization to fit your unique business processes. The ability to tailor the CRM to your specific needs ensures a seamless integration with your workflow. 

Integration Capabilities: Assess the CRM's integration capabilities with other tools and applications your business relies on. A well-integrated system can improve efficiency and provide a more holistic view of customer interactions. 

Scalability: Choose a CRM that can grow with your business. Scalability is essential to accommodate the changing needs of your organization as it expands. 

Automation Features: Automation can save time and streamline processes. Evaluate the CRM's automation capabilities to determine if it aligns with your business requirements. 

Support and Training: Consider the level of support and training offered by the CRM provider. Adequate support ensures that your team can maximize the use of the CRM and overcome any challenges. 

Now, let's explore some of the top Salesforce CRM alternatives:

Top 7 Best Salesforce CRM Alternatives

Salesforce Alternative 1: Zoho CRM 

Zoho CRM is a comprehensive alternative that caters to businesses of all sizes. One of its standout features is its modular approach, allowing users to choose and pay only for the features they need. This makes Zoho CRM cost-effective and scalable, adapting to the changing needs of your business.

Salesforce Alternative -Zoho CRM


  • Automation of sales and marketing workflows
  • Lead and contact management
  • Advanced analytics and reporting
  • Email integration and communication tools
  • Customization options for personalized user experiences
  • Integrates seamlessly with other third party applications
  • Affordable pricing plans
  • User-friendly interface and easy-to-use
  • Scalable for businesses of all sizes 


  • Advanced features may require additional customization


  • $14/user/month billed annually
  • 15-day free trial
  • Free plan available

Ratings And Reviews:

  • G2: 4.0/5 (2,000+ reviews) 
  • Capterra: 4.3/5 (6,000+ reviews)

Salesforce Alternative 2: HubSpot CRM

HubSpot is not just a CRM; it's a complete inbound marketing and sales platform. With a focus on user experience and simplicity, HubSpot provides an all-in-one solution for businesses aiming to integrate marketing and sales efforts seamlessly.

Salesforce Alternative -Hubspot CRM


  • User-friendly interface with drag-and-drop customization
  • Integration with HubSpot Marketing Hub for comprehensive marketing automation
  • Robust analytics and reporting tools
  • Free CRM option available for small businesses
  • HubSpot Academy offers extensive training resources


  • Price is high
  • Free version has limited features
  • Advanced features may require subscription to other HubSpot products


  • Free plan available
  • Starter: $50/month
  • Professional: $500/month
  • Enterprise: $1,200/month

Ratings And Reviews:

  • G2: 4.4/5 (10,000+ reviews) 
  • Capterra: 4.5/5 (400+ reviews)

Salesforce Alternative 3: Pipedrive

Pipedrive is a CRM solution built with a clear focus on sales pipeline management. Its visual interface makes it easy for sales teams to track and manage deals through every stage of the sales process.

Salesforce Alternative -Pipedrive CRM


  • Intuitive and visual interface for easy pipeline management
  • Customizable to fit various sales processes
  • Automation features to streamline repetitive tasks
  • Affordable pricing for small to medium-sized businesses
  • Robust mobile app for on-the-go access


  • Limited marketing automation features
  • May require additional integrations for a complete solution


  • $14.90/user/month billed annually 
  • No free plan
  • 14-day free trial

Ratings And Reviews:

  • G2: 4.2/5 (1,500+ reviews) 
  • Capterra: 4.5/5 (2,500+ reviews)

Salesforcr Alternative 4: ActiveCampaign

ActiveCampaign is more than just a CRM; it's a powerful marketing automation platform. For businesses looking to integrate CRM with marketing efforts, ActiveCampaign provides a comprehensive solution.

Salesforce Alternative -Active Campaign


  • Advanced marketing automation features
  • Email marketing capabilities integrated with CRM
  • Predictive sending to optimize email delivery
  • Machine learning-driven insights for better customer engagement
  • Affordable pricing with a focus on small businesses


  • Interface may be overwhelming for some users
  • Advanced features may require a learning curve


$15/user/month billed annually

14-day free trial

No free plan

Ratings And Reviews:

  • G2: 4.4/5 (1,000+ reviews) 
  • Capterra: 4.6/5 (2,000+ reviews)

Salesforce Alternative 5: Microsoft Dynamics 365

Microsoft Dynamics 365 is a comprehensive suite that includes CRM and ERP capabilities. It seamlessly integrates with other Microsoft products, making it an ideal choice for businesses already invested in the Microsoft ecosystem.

Salesforce Alternative -Microsoft Dynamics 365 CRM


  • Seamless integration with Microsoft 365 and other products
  • Scalable for businesses of all sizes
  • Customizable to fit specific industry needs
  • Robust analytics and reporting capabilities
  • Unified interface for a consistent user experience


  • Pricing may be higher compared to other alternatives
  • Customization may require technical expertise


  • Essentials: $70/month per user
  • Premium: $100/month per user

Ratings And Reviews:

  • G2: 3.8/5 (500+ reviews) 
  • Capterra: 4.4/5 (5,000+ reviews)

Salesforce Alternative 6: Zendesk CRM

Zendesk CRM is a cloud-based solution that focuses on customer support and engagement. It provides a unified platform for customer interactions, combining support, sales, and customer engagement in one place.

Salesforce Alternative -Zendesk CRM


  • Unified platform for support, sales, and engagement
  • Integration with other Zendesk products
  • Automation features to streamline support processes
  • AI-driven analytics for actionable insights
  • User-friendly interface for quick adoption


  • Limited customization compared to other CRMs
  • May require additional integrations for specific business needs


  • Team: $19/month per user 
  • Growth: $55/month per user
  • Professional: $115/month per user
  • Enterprise: $169/month per user

Ratings And Reviews:

  • G2: 4.2/5 (500+ reviews) 
  • Capterra: 4.3/5 (150 reviews)

Salesforce Alternative 7: Monday Sales CRM

Monday is known for its versatile project management capabilities, but it also offers CRM functionality. It's an excellent choice for businesses that want to integrate project management and customer relationship management seamlessly.

Salesforce Alternative -Monday CRM


  • Visual and intuitive interface for project and CRM management
  • Customizable workflows to fit various business processes
  • Integration with third-party applications
  • Collaboration features for cross-functional teams
  • Automation features to streamline repetitive tasks


  • May not be as feature-rich as dedicated CRM solutions
  • Pricing may be higher for combined project management and CRM use


  • $10/seat/month billed annually (minimum 3 users)
  • 14-day free trial available
  • No free plan

Ratings And Reviews:

  • G2: 4.6/5 (700+ reviews) 
  • Capterra: 4.7/5 (300+ reviews)

Final Thoughts -How BMI Can Help Business to Choose Right Salesforce Alternative?

Salesforce alternatives offer diverse options to meet the specific needs of businesses. Whether you prioritize cost-effectiveness, user-friendliness, or comprehensive integration, there's a suitable alternative for your business. 

While Salesforce continues to be a robust CRM solution, the increasing demand for specialization and the evolving preferences of businesses have paved the way for these alternatives. By carefully considering factors such as cost, ease of use, customization, integration capabilities, scalability, automation features, and support, you can make an informed decision to find the Salesforce alternative that best aligns with your business goals and objectives.

Still hesitating? No worries! BMI is a Zoho Premium Partner, specializing in CRM implementation and providing expert guidance to businesses seeking the right Salesforce CRM alternative solution. As a trusted partner, BMI understands that selecting the right CRM is a critical decision. BMI provide consultation services to assess your business requirements, budget constraints, and growth plans. Based on this analysis, BMI can recommend the most suitable Salesforce CRM alternative, ensuring it aligns with your business goals.

In addition, BMI offers ongoing support and training to ensure your team can harness the full potential of the chosen CRM. From onboarding sessions to continuous training modules, BMI ensures that your team is equipped with the knowledge to use the CRM effectively. Book a call today and explore how BMI can help you choose the right Salesforce CRM alternatives!