'What is BMI?', 'Why BMI?', & other FAQs 

A trusted name in Business for over 17 years, Bickert Management has been a leader in innovation, refinement, and objective-alignment since it's inception in 2004.  From humble beginning, BMI has expanded and grown to have expertise in every aspect of general management and business.  Our current team's cumulative experience includes 30 years of sales, 22 years of Human Resource management, 28 years of professional training and onboarding, 15 years of digital marketing, 18 years of low and high code, web development and design, over 25 years of cloud database design and management, 15 years of business process refinement and automation, and a plethora of other IT&OS elements, as well as 10 years of Accounting, 20 years of exemplary customer service, and an entire host of other specializations and expertises.  There is almost no business scenario that BMI and it's team have not encountered before.

The foundational belief that this experience can be leveraged to help small businesses worldwide led to the creation of the Wellth Membership, Bespoke Solutions, and Individual Services offerings. With special knowledge of the gold-standard and globally-studied management system known as The Toyota Way, BMI is uniquely positioned to provide its clients with competitive advantages and opportunities to achieve elusive objectives.  Derived from BMI's collective experience arises unwavering certainty of the existence of a universally applicable set of management practices.  BMI establishes this set of management practices within its member's organizations.

​BMI Core Values

"Do to others as you would have them do to you." - Luke 6:31

BMI strives, above and beyond the pursuit of profit - both for itself or its clients and members - to act justly, honestly, and in good faith.  BMI is a privately-held, family-run company, to prevent conflicts of interest between shareholders and management; there is no external or investor pressure to raise share value at any cost.  This gives BMI the freedom to always do what is right and fair, making decisions that have the long-term interest for our clients at heart.


  • Seek first to understand, then be understood
  • Commensurate Value Exchange (i.e. win/win, fairness)
  • Respect for how environment, behavior, and attitudes affect others
  • Understand that individual paradigms determine attitudes and behaviors


  • Alignment of what we believe, what we think, what we say, and what we do
  • Organizational (i.e. Owners, management, and frontline personnel) Objective Alignment


  • Candor
  • Honesty
  • Eschew exaggeration or deception
  • Acknowledgement of what the data indicates over mere perception and opinions
  • Understand the limitations of and difference between perception, interpretation, recall, and communication (i.e. a disagreement does not equate to intentional deception)


  • Between BMI and its clients
  • Teamwork within a business
  • Community support
  • Distribution of idea generation and implementation, productivity, and accountability


  • Accurate measurement
    • Focus on comparison to our history, not our competitors
  • Refine in perpetuity
    • Acknowledgement that it will never be perfect, yet the pursuit is critical
    • It is more practical to implement 100 small, impactful ideas than 1 major overhaul
  • Seek ideas everywhere and endeavor to implement 100%
    • Go and see - witness production firsthand and communicate with those most intimately familiar with processes and their limitations
    • Elimination of waste
  • Challenge everything
    • Understand that the status quo may be inefficient or antiquated

Some Frequently Asked Questions

The most frequent questions surround determining whether membership or individual services is the right choice for you and your company.  You can see all the FAQ by clicking here if you're hungry for information.  You can also click here to contact us and have a BMI rep work with you to decide what makes the most sense for your unique situation.

Services FAQ

Membership FAQ

What's the difference between membership and individual services?
Every business' needs are different, and the extent to which they require additional resources or outside expertise varies considerably.  To accommodate such a breadth of needs, BMI has both membership, or a la carte options.  Membership includes all of the services BMI offers, as outlined in the membership FAQ, whereas the individual services are a specific business service or process.
Which approach is better for my business?

To determine which your business needs, ask yourself: do you require assistance with a very specific process - such as hiring an employee - or support across multiple processes and departments?  Is your business in need of expertise in a department, or expertise across every department?  When you find yourself listing multiple areas your organization needs assistance in, you know you're better suited to go with BMI membership.  

Generally speaking, for the average business, it makes more financial sense to get BMI membership if you are considering more than 3 individual services.  This is, of course, more of a guideline than a rule, and each business' situation will be unique.  If in doubt, you can reach out to BMI and we can work together to best determine what options are right for you.

Why do some individual services have 'subscription' prices?

An individual service is not the same as a one-time service.  Compare the recruitment of a new employee (an HR individual service) to the maintenance of a company's ledger and books (an Accounting individual service).  In this example, the HR process is a one-time service that ends when the new employee has been hired.  The Accounting service, on the other hand, is far from a one-time service, and is instead an ongoing process, month over month, in perpetuity.  Ergo, even though both are individual services, both are not one-time services, and have different pricing models.

Am I contractually obligated to a subscription service?

No.  Just as with our full membership, you are free to end your subscription without penalty should you ever feel you are not receiving excellent value.  The BMI business model relies on commensurate value exchange and clients wanting to engage with the BMI Community because of the benefits they receive - not out of legal obligation.  The obvious should be noted; mental commitment and perseverance in the pursuit of any goal pays dividends and benefits from a long-term outlook. 

Is there an application process for individual services?

No.  Unlike full membership, individual services do not require an evaluation or ascertation on the scope of resources your business may need; the resources required for any individual service have already been determined.  This is not to say that any individual service may not be immediately available - BMI must prioritize existing member needs and ensure that no client receives less than fantastic service.  You can rest assured, however, that if the 'Buy Now' button is on the individual services' page that you are considering, it is available.

I need a service that isn't listed, do you have it?

There are a lot of services that BMI offers, many of which are not outright listed on the website.  We refer to those as the BMI Bespoke Services.  With so many options, variables, dynamic markets, and other factors in business to consider, it is impossible to list every service BMI has on our website.  If you're looking for something, just ask!  We're happy to look in the proverbial back storeroom, and see if we have what you need.

What assurances do I have that BMI is right for my business?

Your business is your lifeblood, we understand.  For many small businesses, their humble operations put food on the table, pay the bills, and are fundamentally critical to the employees' and owners' families.  That's why BMI has a simple belief: the customer is always right.  You, the customer, will always be satisfied with your purchase because BMI will not rest until you are.  In a modern market with so many options, how could BMI possibly survive offering subpar service or with dissatisfied customers?  We couldn't! Nor do we want to; Bickert Management employees love business, and make your success our success.  Aligning your objectives with BMI's produces a simple win-win situation where BMI isn't satisfied until you are.

Which membership, what exactly does BMI do?
BMI effectively serves as the general management mechanism for its members (i.e. the businesses it serves). BMI's mission is to enhance its clients' Wellth ( our term for holistic and integrated wellness) through the careful alignment of all stakeholders' objectives. Holistic and integrated wellness includes physical, emotional, spiritual, social, and financial health. Stakeholders include business owners/shareholders, management, frontline personnel, third-party vendors, customers, and the community.

BMI is the only broad-gauge business solutions provider that utilizes a holistic approach and focuses on the overall well-being of the owners, integrating strategies for simultaneous personal and professional success.

Businesses typically possess the expertise they need to compete within their markets. Yet, there are systemic problems common to many businesses that result in symptoms such as under-performance, lack of cooperation among key team members, frustration, and inefficiency. Furthermore, some of the most seemingly successful businesses fail to meet one or more of the primary objectives of its owners and contribute collateral dysfunction in the personal lives of their stakeholders.

BMI quickly identifies such symptoms and dysfunctions, diagnose the source, and applies strategic remedies allowing businesses and their owners to thrive.
What is Wellth Management?

Wellth is our term for holistic and integrated wellness through the careful alignment of all stakeholders’ objectives.  Holistic and integrated wellness includes physical, emotional, spiritual, social, and financial health.  Stakeholders include business owners/shareholders, management, frontline personnel, third-party vendors, customers, and the community.

What does membership entail?

BMI Community Members enjoy full access to the entire array of business solutions, services, and tools offered by BMI in consideration of their membership fees (see the pricing section for more information regarding membership fees).  Additionally, members network with a diverse community of business owners and benefit from mutual support, strategic advice, brainstorming, the sharing of best practices, and accountability.  Not only do members experience mentorship, but also participate as mentors themselves and develop invaluable growth in leadership skills and keen insight into business success formulae.  BMI Community Members may also realize an additional revenue stream through referrals to the community.

What's the catch? How can you include all of these services at such low prices?

BMI leverages lean management principles, economies of scale, virtual communication, and strict controls regarding the distribution and expenditure of resources for its members to benefit from unrivaled value.  The very fact that there exists so much waste and inefficiency in most business models is what affords BMI the opportunity to undercut alternatives that members have for operating their businesses.

What is not included as part of my business' membership?

We bet you'll be amazed at just how much BMI will be able to take off your plate and manage for you. However, there are a few things we don't do for you: break dancing lessons, hair removal, and babysitting.

  • BMI does not provide "boots on ground" involvement in your business operations and management. Also, we operate on the premise that you either already possess or will endeavour to gain the industry expertise necessary to succeed. For example, if you are in the business of space travel, BMI will not profess to bring any special astronomical insights to the table. Instead, we let you stick to the things for which you have passion and expertise while we support business operations and management. Additionally, it is presumed that locational (i.e. on the premises) staff required to run your business is an additional expense for your business and is not included as part of the membership fee. For example, businesses utilizing a sales team will incur this expense above and beyond BMI Membership fees. However, BMI will support your business in attracting, hiring, and retaining such staff (i.e. Human Resources support). 

  • Management of your marketing strategy is included, but the advertising and promotions budget is not. So, your Super Bowl commercial is on your dime.

  • Hardware, supplies, and business equipment are not included. Also, our software integrates more easily and ubiquitously than practically anything else available. If you decide to incorporate a process in your organization using the integration of a third-party software, any associated licensing fees or subscriptions levied by that third-party are not included.

Oh...and, you've gotta make your own coffee.

Am I contractually obligated to a long-term commitment?

No. Members are free to leave if ever they feel they are not receiving excellent value associated with BMI. The BMI business model relies on commensurate value exchange and members wanting to engage with the BMI Community because of the benefits they receive - not out of legal obligation. Some members will choose only to commit from month to month. Some membership fee bundles are structured so that paying for an annual subscription provides a substantial discount over a monthly membership. The choice is yours. 

The obvious should be noted; mental commitment and perseverance in the pursuit of any goal pays dividends and benefits from a long-term outlook.

Why do I need to apply for membership?

BMI provides unrivalled value to its members by ensuring that demand for resources does not exceed supply. To provide its members the ideal conditions for success, BMI must prioritize existing member needs and restrict the rate at which membership grows to be commensurate with BMI's ability to scale its resources. Membership applications assist BMI in ascertaining the needs of prospective members (i.e. interested businesses) as well as the availability of business service resources.

Furthermore, BMI emphasizes a culture of mutual accountability and adherence to core values. The application process enables both prospective members and BMI to evaluate their compatibility. 

Finally, BMI seeks to grow and diversify its membership in such a way as to provide maximum benefit and synergy to existing and incoming members alike. For example, there may be an opening for a member that operates in a specific industry, possesses particular expertise, or has specific needs, giving preferential weight to applicants that match this criteria. However, as these conditions change with time, previous applications will be reconsidered for membership openings.

I'm on the membership waiting list. How long should I expect to wait? How often does BMI accept new members?

Due to the nature of how BMI serves its Community Members and upholds its service standards, as well as unknown factors such as membership attrition, there is no preset period prospective members may remain on the waiting list, nor are there predetermined intervals for waiting list review. Moreover, there is no specific number of members that BMI accepts at any given time. Rather, new member applications are continually under review and qualifying new members are invited to join as soon as the availability of requisite resources make expansion possible. 

What assurances can I rely on regarding the security of my business' proprietary information and confidentiality surrounding data it shares?

BMI takes privacy and data security extremely seriously. Indeed, the ongoing success of its business model depends on its utmost efforts to protect its members' information and maintain its members' trust. Yet, there is always an inherent risk in sharing information. BMI is completely transparent with its members regarding how data is used or shared. BMI never sells member information/data, nor does it share it beyond the scope of what is described in its membership agreements. The software applications employed in BMI's and members' business operations do not collect data for advertising purposes and operate with strict data security protocols.

All members agree to strict confidentiality standards and enter into legal agreements defining the same (i.e. non-disclosure agreements - aka NDAs). All this notwithstanding, BMI strongly recommends that members and prospective members take all reasonable measures to protect their data and proprietary information, especially if or whenever they determine that their standards for security or privacy are not being met. Also, members should always alert BMI to any security or privacy concerns that arise.

Philisophically, BMI operates on the premise that transparency is far more liberating than privacy. With that in mind, members are respectfully encouraged to reflect on what truly constitutes a secret worth keeping.