Top 5 Hubspot Alternatives in 2024

By - Fufang
12.22.23 1:00 PM

The success of any business relies heavily on effective customer relationship management (CRM). A powerful CRM system helps streamline sales, improve customer interactions, and build long-lasting relationships. According to recent studies, 91% of businesses with 11 or more employees use CRM software to enhance their sales processes. Furthermore, the global CRM market is expected to reach $80 billion by 2025. These figures indicate the growing importance of CRM systems in today's competitive landscape. While Hubspot CRM is widely popular, there are several alternatives with unique features and advantages. In this article, we will explore the top 5 Hubspot alternatives: Zoho CRM, Salesforce, ActiveCampaign, Monday, and Pipedrive. Now, let's dive into the top alternatives to Hubspot CRM and discover the functionalities and benefits they offer.Now, let's dive into the top alternatives to Hubspot CRM and discover the functionalities and benefits they offer.

Best Hubspot Alternatives in 2024

Hubspot Alternative 1: Zoho CRM

Zoho CRM is a HubSpot Alternative that empowers businesses with automation, lead management, and advanced analytics. It provides a comprehensive suite of tools to streamline sales, marketing, and customer support processes.

Hubspot Alternative -Zoho CRM


  • Automation of sales and marketing workflows 
  • Lead and contact management 
  • Advanced analytics and reporting 
  • Email integration and communication tools 
  • Customization options for personalized user experiences
  • Integrates seamlessly with other third party applications


  • Affordable pricing plans 
  • User-friendly interface 
  • Extensive third-party integrations 
  • Scalable for businesses of all sizes
  • Easy-to-use


  • Learning curve for beginners 


  • $14/user/month billed annually 
  • 15-day free trial 
  • Free plan available

Hubspot Alternative 2: Salesforce

Salesforce is a leading CRM solution known for its robust features and scalability. It offers a comprehensive suite of functions for sales, marketing, and customer service teams. With features like lead management, opportunity tracking, and AI-powered analytics, Salesforce enables businesses to streamline their processes and drive sales growth. Despite its steeper learning curve, Salesforce's flexibility and scalability make it a preferred choice for large enterprises.

Hubspot Alternative -Salesforce


  • Comprehensive customer data management
  • Sales and marketing automation
  • AI-driven analytics and insights
  • AppExchange for third-party integrations 
  • Mobile accessibility for on-the-go business operations


  • Highly customizable 
  • Enterprise-level scalability 
  • Extensive ecosystem with a vast community 
  • Advanced AI capabilities


  • Higher pricing for enterprise-level features 
  • Steeper learning curve for customization


  • $25/user/month billed annually
  • 14-day free trial
  • No free plan

Hubspot Alternative 3:ActiveCampaign

ActiveCampaign is not just a CRM solution; it's a comprehensive platform for customer experience automation. With a focus on customer engagement, this tool combines CRM functionality with email marketing and automation.

Hubspot Alternative -ActiveCampaign CRM


  • Email marketing and automation 
  • Sales automation and lead scoring
  • CRM with contact and deal management
  • Machine learning for predictive insights 
  • Integration with popular apps and services


  • Affordable pricing with multiple features included 
  • All-in-one platform for marketing and sales automation 
  • Easy-to-use interface
  • Excellent customer support


  • Advanced features may be limited compared to specialized CRMs


  • $15/user/month billed annually
  • 14-day free trial 
  • No free plan

Hubspot Alternative 4: Monday

Monday is a unique platform that goes beyond traditional CRM by providing a work operating system. Collaborate seamlessly with your team, manage projects efficiently, and integrate CRM features into your workflow.

Hubspot Alternative -Monday CRM


  • Customizable workspaces for teams
  • Project and task management
  • Visual workflow automation
  • Integration with third-party tools
  • Real-time collaboration features


  • Intuitive and user-friendly interface 
  • Flexibility to adapt to various business processes 
  • Extensive collaboration features 
  • Integration with popular apps


  • May lack some advanced CRM features
  • Pricing might be higher for businesses primarily seeking CRM functionality


  • $10/seat/month billed annually (minimum 3 users)
  • 14-day free trial available 
  • No free plan

Hubspot Alternative 5: Pipedrive

Pipedrive stands out for its intuitive approach to sales pipeline management. If your focus is on closing deals and driving sales, Pipedrive offers a user-friendly interface and customizable features tailored for sales professionals. 

Hubspot Alternative -Pipedrive CRM


  • Visual pipeline management 
  • Sales automation and email tracking
  • Contact and lead management
  • Reporting and analytics 
  • Mobile app for on-the-go access


  • Simple and intuitive interface 
  • Focus on sales pipeline management 
  • Quick setup and implementation 
  • Affordable pricing for small to medium-sized businesses


  • Limited marketing automation features 
  • May not be suitable for businesses with complex CRM needs


  • $14.90/user/month billed annually
  • No free plan
  • 14-day free trial

How to Choose the Right Hubspot Alternative for Your Business

Selecting the right CRM alternative system to Hubspot is a critical decision that can profoundly impact your overall operations and customer interactions. With numerous Hubspot alternatives available, it's essential to carefully evaluate your business needs, goals, and budget to ensure a seamless integration and maximum benefit. Here's a guide on how to choose the right CRM for your business:

Define Your Business Objectives: Identify your specific business goals and objectives. Are you looking to streamline sales processes, improve customer support, or enhance marketing efforts? Knowing your priorities will guide you in selecting a Hubspot alternative that aligns with your objectives.

Understand Your User Requirements: Consider the roles and responsibilities of the users who will be interacting with the CRM. Sales teams may require features like lead management and sales automation, while marketing teams may need robust campaign management tools. Understanding user needs will help you choose a CRM that caters to your team's workflow.

Assess Scalability: Anticipate the future growth of your business. A CRM that can scale with your company is crucial to avoid the hassle of migrating to a new system as you expand. Look for a solution that offers flexibility and additional features to accommodate your evolving needs.

Budget Considerations: Establish a realistic budget for your CRM investment. While CRM tools offer various pricing plans, it's important to balance your budget with the features and functionality your business requires. Consider the long-term value of the CRM rather than focusing solely on upfront costs.

Integration Capabilities: Assess the integration capabilities of the CRM. Ensure that it seamlessly integrates with other tools and platforms your business uses, such as email, marketing automation, and project management tools. Integration enhances efficiency and reduces manual data entry.

User-Friendly Interface: Choose a CRM with an intuitive and user-friendly interface. A system that is easy to navigate and understand will expedite user adoption and minimize training requirements. A user-friendly CRM boosts overall productivity and ensures that your team utilizes the system effectively.

Customization Options: Evaluate the level of customization offered by the CRM. A solution that allows you to tailor fields, workflows, and reports to match your business processes ensures a more personalized and efficient user experience. Customization is crucial for adapting the CRM to your specific needs.

Customer Support and Training: Consider the level of customer support provided by the CRM provider. Timely support and comprehensive training resources can be invaluable during implementation and ongoing use. Look for a CRM vendor that offers responsive customer service and a robust knowledge base.

Trial Periods and Demos: Take advantage of trial periods and product demos offered by CRM providers. Testing the system in a real-world scenario allows you to assess its functionality and determine if it meets your expectations. Ensure that key stakeholders are involved in the evaluation process.

Final Thoughts

In conclusion, the process of selecting a HubSpot alternative is a pivotal step that can significantly impact the efficiency and success of your business operations. BMI understands the importance of this decision and is committed to helping businesses seamlessly implement and migrate to the right Hubspot alternative solution. With a focus on personalized assistance, BMI offers the following key services to ensure a successful transition:

  • Thorough Needs Assessment
  • User Training and Support
  • Scalability Planning
  • Integration Expertise
  • Customization Support
  • Ongoing Support and Maintenance

Partnering with BMI ensures that your business not only selects the right HubSpot alternative but also experiences a smooth and successful Zoho implementation and CRM migration. With a focus on personalized service, user adoption, and long-term value, BMI is dedicated to helping your business thrive in the dynamic landscape of customer relationship management.