Social Media Management

Marketing fundamentals to boost online presence, improve search rankings, and generate quality leads.

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The art of advertising through market engagement: 
Social Media Management

The average person spends over two hours on social media a day, consuming content and exposing themselves to a barrage of ads, posts, and influencers.  Competing to garner any attention, on any platform, is not only extremely difficult, it is a full-time job.  Recognizing how critical a strong social media presence is, the corporate titans employ staff members whose job is to exclusively manage social media full time.  Your organization's competition is not limited to just a segment of your industry; on the battlefield of social media, everyone is an enemy.  Even the odds, and employ BMI's Social Media Management to help grow your presence without the intense personal time investment.

Free marketing if done right. Completely wasteful if done wrong.

Marketing is the lifeblood of any organization.  Even if your organization has the best widget on Earth, if no potential customer knows about it, not a single one will sell (despite what Emerson might say).  In addition to the traditional means of marketing - paid, print, radio, TV, etc. - social media has fast become a staple for consumers researching their purchases.  In fact, more than 50% of people use social media to aid in their decision-making.  Having clean and aesthetic pages is not enough; your social media needs to be at the forefront of content and catching as many waves of viral status as possible.  Data analysis, trend forecasting, follower retention, and many other factors play into a healthy social media presence, and BMI looks at them all.  Trust our proven processes to build an online fanbase that converts to leads, without the hassle of managing several platforms yourself.

​what DO you get  with  our Marketing services?

​​What's included

To best match your needs, BMI has 2 different Social Media Management packages: Basic and Premium.

Basic

An approach to social media that focuses on optimizing your content and removing the most tedious and time-consuming elements off your to-do list.  The Basic package includes up to 3 posts per week on the big 3 social media platforms - Facebook, Twitter, and Instagram.  All posts are monitored by a BMI Community Engagement Specialist, focusing on responding to comments and other engagements.  Receive reports highlighting growth, opportunities, content reception, and other key indicators to help focus your content creation process.  The Basic package also includes a personalized guide to content, to provide you with a road map and insight into the types of content, the variety, and the volume of each that will best support social media growth.


Ideal for organizations looking to capitalize on the marketing opportunities social media offers, without large resource commitments to content creation.

Premium

An aggressive approach to social media that focuses on substantial content management aimed at substantial growth.  The Premium package includes up to 7 posts per week on the big 3 social media platforms, as well as YouTube channel management.  A BMI Community Engagement Specialist handles all comments, ensuring quality interactions with the community, increasing retention, and catching and directing leads and inquiries to the appropriate channels within your organization.  The Premium package also includes an advanced guide to content that is continually updated as the data directs, to direct content creation focus to the highest returns on investment.  


Ideal for organizations looking to dedicate or redirect their marketing budget away from traditional methods and into rapid growth and returns.  Also ideal for those with a long-standing but outdated social presence in need of an overhaul.

​What does the process look like?

​​the steps

You decide the Basic Social Media Management Package is right for you, and purchase it.

1

You decide the Premium Social Media Management Package is right for you, and purchase it.

You receive an email from BMI with a form collecting initial information about your business, existing social media accounts, and current content creation staff.  BMI will also need the login credentials for each social media account, which are stored in a  secure password management tool.

2

You receive an email from BMI with a form collecting initial information about your business, existing social media accounts, and current content creation staff.  BMI will also need the login credentials for each social media account, which are stored in a  secure password management tool.

After receiving the form back, a dedicated BMI Social Media Manager will begin the preliminary research on your industry, the standards, who is most successful, and builds your organization's guide to content.

3

After receiving the form back, a dedicated BMI Social Media Manager will begin the preliminary research on your industry, the standards, who is most successful and why, and builds an advanced guide to content for your organization.

BMI sends your guide, along with a specialized content collection tool, to you and whomever on your team you indicated as content creators.  As you and your content creators submit items, they are processed by your Social Media Manager to ensure quality and scheduled for posting.

4

BMI sends your guide, along with a specialized content collection tool, to you and whomever on your team you indicated as content creators.  As you and your content creators submit items, they are processed by your Social Media Manager to ensure quality, and scheduled for posting.

Content is distributed across your social channels, monitored for comments and feedback, and data is gathered on the most optimal strategy to execute, to maximize engagement with your target demographic.  Your social presence grows, generating leads and a loyal customer base.

5

Content is distributed across your social channels, monitored for comments and feedback, and data is gathered on the most optimal strategy to execute, to maximize engagement with your target demographic.  Any potential leads are directed from your social platforms to you by the BMI Community Engagement Specialist.  Your social presence grows, generating leads and a loyal customer base.

BASICPREMIUM

1

You decide the Basic Social Media Management Package is right for you, and purchase it.

2

You receive an email from BMI with a form collecting initial information about your business, existing social media accounts, and current content creation staff.  BMI will also need the login credentials for each social media account, which are stored in a  secure password management tool.

3

After receiving the form back, a dedicated BMI Social Media Manager will begin the preliminary research on your industry, the standards, who is most successful, and builds your organization's guide to content.

4

BMI sends your guide, along with a specialized content collection tool, to you and whomever on your team you indicated as content creators.  As you and your content creators submit items, they are processed by your Social Media Manager to ensure quality and scheduled for posting.

5

Content is distributed across your social channels, monitored for comments and feedback, and data is gathered on the most optimal strategy to execute, to maximize engagement with your target demographic.  Your social presence grows, generating leads and a loyal customer base.

1

You decide the Premium Social Media Management Package is right for you, and purchase it.

2

You receive an email from BMI with a form collecting initial information about your business, existing social media accounts, and current content creation staff.  BMI will also need the login credentials for each social media account, which are stored in a  secure password management tool.

3

After receiving the form back, a dedicated BMI Social Media Manager will begin the preliminary research on your industry, the standards, who is most successful and why, and builds an advanced guide to content for your organization.

4

BMI sends your guide, along with a specialized content collection tool, to you and whomever on your team you indicated as content creators.  As you and your content creators submit items, they are processed by your Social Media Manager to ensure quality and scheduled for posting.

5

Content is distributed across your social channels, monitored for comments and feedback, and data is gathered on the most optimal strategy to execute, to maximize engagement with your target demographic.  Any potential leads are directed from your social platforms to you by the BMI Community Engagement Specialist.  Your social presence grows, generating leads and a loyal customer base.


An important distinction: content management  vs. content creation

There is an important difference to note when discussing Social Media Management and content creation for social media.  Social Media Management packages work with your and your organization's content to maximize the potential reach, impact, and engagement on all of the various platforms, they do not automatically include the creation of said content.  Imagine, for the sake of clarity via analogy, that your organization was a restaurant that required Social Media Management.  The creation of content to post to social media, to the extent that it is personalized specifically to your organization, is something that only you (or a member of your team) can provide.  BMI, by virtue of not being located within your region, cannot come and take pictures of the dishes, the happy customers, the restaurant itself, etc.  Furthermore, specialized industry knowledge, such as the ability to speak intelligently about best practices with a knife, is contained within your industry and your team, and may not be available to BMI per se.  Content Management - and BMI's Social Media Management packages - are about taking the hard analytical data, the time-consuming scheduling, the community engagement, and comment management into our hands so you and your organization can focus on what it does best.  BMI may not be able to cook the perfect steak and take a picture of it, but we can figure out how to easily acquire the content from you, when to post the picture, where to post it, how often to post, what hashtags are best suited, respond to comments and engagement, and much more, so all your potential customers flock to your store hungry.  


Not sure what content to create, how to create it, or need some assistance with the more routine content?  Don't worry!  Every Social Media Management package includes a straightforward guide to the types of content required from you, tailored specially to your organization, your needs, and your industry standards.  And while personalized content can only be produced by you and your team, BMI has content creation assistance packages to help supplement you along the way.

​pricing 

​​Ready to Grow your social presence? select your package:

Basic

Buy Now

$979 / Month USD + tax

Premium

Buy Now

$1579 / Month USD + tax

Marketing is not a set-it-and-forget-it process.  It requires data collection and analysis, nimble reactions, and a flair for the creative.  Our President reviews how to achieve the best marketing results by approaching from not one, but three different angles.